Top 10 Sales Funnel Software to Skyrocket Your Conversions in 2024

In today’s digital age, turning website visitors into paying customers requires a well-oiled machine. That’s where sales funnels come in. Imagine a metaphorical funnel where you attract potential customers at the wide end, nurture their interest as they move down, and convert them into loyal buyers at the narrow end. Sales funnel software helps you build this conversion machine, streamlining the process and boosting your sales.

But with a plethora of options available, choosing the right sales funnel software can be overwhelming. Don’t worry, this guide will unveil the top 10 contenders in 2024, along with their strengths and considerations to help you make an informed decision.

Top 10 Sales Funnel Software

What to Look for in Sales Funnel Software

Before diving into the contenders, let’s explore some key features to consider when choosing your software:

  • Landing Page Builder: A drag-and-drop interface for crafting high-converting landing pages is crucial.
  • Email Marketing Automation: Automated email sequences nurture leads and keep your brand top-of-mind.
  • Sales Pipeline Management: Visualize your sales process, prioritize leads, and close more deals.
  • A/B Testing: Test different elements of your funnel to optimize for maximum conversions.
  • Integrations: Connect your sales funnel with other marketing tools you use, like CRMs and payment processors.
  • Pricing: Choose a plan that fits your budget and scales with your business growth.

Top 10 Sales Funnel Software

Now, let’s meet the champions!


( A household name in the sales funnel game, ClickFunnels is known for its ease of use. It offers a comprehensive suite of tools for building landing pages, sales pages, webinars, and membership sites. ClickFunnels boasts strong automation features and a generous affiliate program, making it a popular choice for entrepreneurs and marketers. Consideration: Pricing can be on the steeper side compared to some competitors.


( If building beautiful landing pages is your priority, Leadpages is a strong contender. Their drag-and-drop builder and library of high-converting templates make it easy to create stunning pages that capture leads. Leadpages integrates seamlessly with popular email marketing platforms and offers a free trial to test the waters. Consideration: Leadpages has limited sales pipeline management features compared to some other options.


( ActiveCampaign shines with its marketing automation capabilities. It allows you to create complex workflows based on user behavior, making it ideal for businesses with intricate sales processes. ActiveCampaign offers powerful segmentation tools and in-depth reporting, giving you valuable insights into your sales funnel’s performance. Consideration: The learning curve can be steeper for beginners compared to some user-friendly options.


( If you’re an agency or solopreneur juggling multiple projects, Kartra might be your perfect fit. It offers a comprehensive all-in-one solution encompassing email marketing, landing pages, video hosting, and membership sites. Kartra even includes features for building courses and managing help desks. Consideration: Similar to ClickFunnels, Kartra’s pricing reflects its extensive feature set.

HubSpot Sales Hub:

( HubSpot’s Sales Hub is a powerful CRM that integrates seamlessly with their marketing tools, including landing page builders and email automation. This makes it ideal for businesses that want a unified sales and marketing platform. HubSpot offers a free CRM plan with basic features and paid tiers with advanced functionalities. Consideration: The free plan has limitations, and paid plans can become expensive for larger teams.


( GetResponse is a budget-friendly option that packs a punch. It offers landing page creation, email marketing automation, and webinar hosting functionalities. GetResponse caters well to businesses on a tight budget, with a free plan for a limited number of contacts and affordable paid tiers. Consideration: While offering good value, GetResponse’s features might not be as comprehensive as some higher-priced competitors.


( If you’re selling online courses, Kajabi is a great option. It provides tools for creating and hosting courses, landing pages, email marketing, and even managing online communities. This makes Kajabi a one-stop shop for course creators who want to streamline their sales process. Consideration: Kajabi might be overkill for businesses that don’t primarily sell online courses.

ConvertFlow :

capabilities and allows you to personalize your landing pages and popups based on user behavior. ConvertFlow integrates well with popular eCommerce platforms like Shopify and WooCommerce, making it a good choice for online stores. Consideration: ConvertFlow’s core strength lies in conversion optimization, and it might lack some of the broader functionalities offered by all-in-one solutions.pen_spark


([invalid URL removed]) Pipedrive excels in sales pipeline management. Its visual interface makes it easy to track leads, prioritize deals, and manage your sales team’s activities. Pipedrive offers strong automation features and integrations with various business tools. Consideration: While Pipedrive is a powerful CRM, its landing page and email marketing capabilities are limited. Businesses might need to integrate additional tools for a complete sales funnel solution.


( SendPulse is a rising star in the sales funnel software scene. This affordable platform offers a comprehensive suite of tools, including landing page creation, email marketing automation, CRM functionality, and even free SMTP service for sending transactional emails. SendPulse is a solid option for businesses on a budget that seek a well-rounded sales funnel solution. Consideration: SendPulse is a newer player compared to some established brands, and its feature set might still be evolving.


Choosing the right sales funnel software depends on your specific needs and budget. Consider the features most crucial for your business, whether it’s landing page creation, email marketing automation, sales pipeline management, or a combination of all. Start with free trials or demos offered by many of these platforms to get a hands-on feel before making a commitment.

Remember, the best sales funnel software is the one that helps you convert website visitors into loyal customers. By nurturing leads and providing a seamless buying experience, you’ll see your sales skyrocket and your business flourish.


What is sales funnel software?

Sales funnel software is a suite of tools that helps you design, manage, and optimize the process of converting website visitors into paying customers. It does this by providing features for building landing pages, capturing leads through forms, sending automated email sequences, and tracking customer behavior throughout the sales journey.

What are the benefits of using sales funnel software?

  • Increased conversions: By creating targeted landing pages and nurturing leads with email automation, you can significantly improve the rate at which website visitors become customers.
  • Improved sales efficiency: Sales funnel software automates repetitive tasks, freeing up your sales team to focus on closing deals.
  • Better customer insights: The software provides data and analytics to help you understand your target audience and optimize your sales funnel for better results.
  • Scalability: As your business grows, you can easily scale your sales funnel with features like lead scoring and advanced automation.

What are the key features to consider when choosing sales funnel software?

  • Landing page builder: A drag-and-drop interface for creating high-converting landing pages is essential.
  • Email marketing automation: Automate email sequences to nurture leads and keep your brand top-of-mind.
  • Sales pipeline management: Track leads, prioritize deals, and visualize your sales process for improved efficiency.
  • A/B testing: Test different elements of your funnel, like headlines and button colors, to find the variations that convert best.
  • Integrations: Connect your sales funnel with other tools you use, like CRMs and payment processors, for a streamlined workflow.

What is the difference between ClickFunnels and Leadpages?

ClickFunnels is an all-in-one solution with a wider range of features, including sales page creation, membership sites, and webinars. Leadpages excels in landing page creation, offering a user-friendly builder and high-converting templates. ClickFunnels might be more suitable for businesses with complex sales funnels, while Leadpages caters well to those who prioritize beautiful landing pages.

Is HubSpot Sales Hub a good option for small businesses?

HubSpot offers a free CRM plan with basic features, making it a good starting point for small businesses. However, as your needs grow, paid plans can become expensive. Consider budget-friendly options like GetResponse or SendPulse if you’re just starting out.

Can I use Kajabi to sell physical products?

While Kajabi focuses on online courses, it does offer integrations with eCommerce platforms like Shopify. This allows you to sell physical products alongside your courses. However, dedicated eCommerce platforms might offer more robust features for managing physical product sales.

What is the best sales funnel software for beginners?

ClickFunnels and Leadpages are known for their user-friendly interfaces, making them good options for beginners. Additionally, GetResponse and SendPulse offer a good balance of affordability and ease of use. Consider starting with a platform that provides free trials or demos to get comfortable with the software before committing.

Do I need sales funnel software if I already have an email marketing platform?

While email marketing platforms offer basic automation features, sales funnel software provides a more comprehensive solution. It includes landing page creation, sales pipeline management, and A/B testing capabilities, allowing you to build and optimize the entire customer journey, not just email marketing.

How much does sales funnel software cost?

Pricing varies depending on the platform and features offered. Some platforms offer free plans with limited functionality, while others have tiered pricing structures based on the number of contacts or features you need.

What are some additional factors to consider when choosing sales funnel software?

  • Customer support: Look for a platform with reliable customer support to assist you if you encounter any issues.
  • Scalability: Consider how the software will accommodate your business growth as your needs evolve.
  • Integrations: Ensure the software integrates with the other business tools you use for a seamless workflow.